You’ve spent years growing the reputation of your company, however, the internet has provided a new realm which could make it or break it for your company. We are sure we don’t need to explain to you how important having a good online reputation is at the top review sites, such as Yelp. More consumers than ever before are using these online reviews as a way to decide between choosing you or your many competitors.
Online reputation management is an art in itself. There are some things you should do and other things you should avoid. Today, we are going to go over the list of dos and don’ts so that you can get a better idea of how to handle your reputation in the online realm. Let’s dive in below.
Do Claim All Your Online Listings
You can’t reach out to those customers who left a less than perfect review when you aren’t able to log onto the review site. You should take the time now to claim your business listing on the top review sites online. Most of these sites will already have much of your information available, as they get this from available resources.
You should be able to find a “claim your online listing button” on each site. The site will typically call your business or send you a card with a pin to verify your listing. Once your listing is verified you can update and include as much information as they allow you under your profile. You’ll get to respond to customer reviews and can sign up for email notifications when new reviews are posted about your business.
Do Ask Your Existing Customers for Good Online Reviews
When it comes to dealing with online reputation repair, one of the easiest approaches you can take is to simply drown out the bad review with many good ones. Use the concept of the majority rules. You can simply ask customers to fill out reviews via email, in person, or any other method. There is online software available which you can use to email customers your exact review site profiles so they can more easily leave you good reviews.
Don’t Forget About Social Media
While reviews are extremely important to your online reputation management process, so should your shares, reactions, and comments. Customers want to be active with the businesses they love. Allow them this outlet by being active on social media pages. This is a great way to connect with more consumers and allow your existing customers to share your business with their inner circles.
Don’t Respond Unprofessionally To Bad Reviews
As a business owner, you’re going to have to accept the fact that some people are just going to leave you bad reviews. That’s okay, it happens to us all. You should never respond to these bad reviews with an unprofessional tone as it could throw off your reputation with potential consumers that are reading your responses. Simply leave a professional response that represents your business in a positive light.
As a small business owner, managing your online reputation is a must if you want to stay in business. Follow these dos and don’ts and you will be on your way to building your consumer base.