Let Us Take a Look at 2017’s Creativity in Design

It is a fact that today’s world is a digital one and the website of a company has to be well created to be able to go in this new trend. Today, a company’s introduction comes through a website where it will show what is there to offer. Therefore, a website is not only user friendly, although this is a very important feature, but that it should have a design that will trigger interest in the digital world. The main goal of a website today is practically to lure viewers to go over the site and become potential customers, and this can be attainable with a website that has a seeming graphics, has a service with speed, and usability, which will give an impression as a website with professionalism and competence. A website with lifeless list menus and full of static words are not anymore interesting, instead, a company should have a creatively designed website that can increase traffic and in the end give the company profits.

Having a creative web design is thus more of a necessity today so that it can capture the brand’s personality, and to do this web design and planning in a creative way, tech specialists who know what they are doing are suited to do the job, like those IT services professionals. In today’s digital world, tech designers are thus considered as the artists of our modern times.

The buzz word in today’s modernism is minimalism which in marketing strategy plays a role. Being minimal in design would mean incorporating colour extraction and bolder headlines, using simpler universal icons.

It is the main objective in using minimalism to have a clear communication with viewers turning into potential customers. Usually when we mention the word design, there is an image that goes with it. But in 2017, the dynamism is formed when static descriptions are mixed with video.

The dynamics of video is being followed with long scrolling that are being implemented on many websites. The content now of sites are becoming more engaging especially designers are reinventing navigation so that customers will have an easy gathering of information and does not have to go through many pages of the site. In order to increase in parallax, a 3D effect is also being added to the site.

Talking of artistry, being subtle in expression is not yet a pace but rather giving way to illustration in popularity among the big and bold graphics and photography. Since illustration is a visual language that can present firmly and show a brand’s quality in a subtle way, many companies would opt for this design.